What steps can you take to advertise your business if your promotion budget is limited?

This was the perfect way to reach my targeted audience and test my ads to see how good each one pulled in potential customers, without spending a fortune. And it’s basically what I already knew, but it’s nice to try and find new ways of doing things. 

Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited? 

The following methods are some of the best and cheapest ways to promote your business online. 

-Start An Ezine That's right! Start your very own ezine. 

This is an excellent way to get immediate recognition for your business without spending a dime. It's easy to start a special interest ezine on the Internet. Several free list hosting services will handle all the emailing duties and subscribers. Here's one source below: 

-Ad Swaps...

Once you have an ezine start swapping ads with other ezine owners. You will score big time if you swap ads with a major player. 

-Trade Links..trade links with similar sites. 

Your search engine rank will increase if your site links with many sites. Leading to more website visitors. 

-Search Engine Submission. 

Submit your site to the top search engines. Pay close attention to meta tags and headings to get a higher listing. Sprinkle a few keywords in your web page copy. Here's a few sources to automatically submit your website to search engines.

-Write Articles. 

Compose articles on popular topics. Submit your work to online article directories. If your articles are popular, you will get immediate free promotion, and recognition as an expert in your field. Here's a good guide to writing articles for the Internet. 

Confessions Of An Ezine Writer:

-Write An Ebook! 

Great free promo idea. Need I say more? Write an ebook on a unique topic and give it away to website visitors. Encourage them to distribute to online associates. Include links in the ebook leading to your website. 

Experiment with the methods above! And have fun learning what works for you!

Other Articles